Get Found by ChatGPT, Gemini, and Perplexity — Before Your Competitors Do
AI assistants don't browse the web the way a person does — they rely on structured, machine-readable data to confirm a business exists, understand what it offers, and decide whether to recommend it. Without that data in place, you're invisible to the question being asked.
Check My AI VisibilityA fast-growing share of US consumers now use AI tools instead of Google to find local businesses.
I don't have specific information about plumbers currently open in that area. I'd recommend checking Google Maps or a local directory for up-to-date results.
What is AI search visibility, and why does it matter now?
AI search visibility — sometimes called generative engine optimization (GEO) or answer engine optimization (AEO) — is the practice of structuring your business's website and listing data so AI systems like ChatGPT, Gemini, and Perplexity, and voice assistants like Siri and Alexa, can accurately identify, understand, and recommend your business when someone asks a question.
Traditional SEO optimizes for a list of blue links. AI search optimization is different: instead of ranking a page, you're feeding a language model the specific, structured facts it needs to answer a question confidently — your name, category, address, hours, services, and reviews, formatted as schema markup that machines, not just humans, can parse reliably.
AI assistants are conservative by design: when they can't confirm a fact with structured data, they either give a vague non-answer (as in the example above) or recommend a competitor whose data is clearly structured and verifiable. A business with a great reputation can still be invisible to AI search if its data isn't machine-readable.
{ "@type": "LocalBusiness", "name": "Delgado Plumbing & Heating", "address": "Downtown Austin, TX", "openingHours": "Mo-Sa 08:00-18:00", "aggregateRating": "4.6 (128)" }
AI assistants answer directly
No click-through required, so the answer has to be right the first time.
Structured data confirms facts
Schema markup is the format models trust most.
Recommended businesses win
Visibility now compounds into every AI-driven search.
Structured Data, Built In
AI search readiness isn't an add-on — it's part of every Planifyr plan.
Schema Markup Done For You
Planifyr adds LocalBusiness schema markup — your name, address, phone number, hours, services, and categories — in the exact structured format AI search engines and language models rely on, with no technical or developer work on your end.
Voice Assistant Ready
The same structured data that makes your business legible to ChatGPT and Gemini also improves discoverability through voice search on Siri, Alexa, and Google Assistant — increasingly how customers search hands-free.
AI Visibility Score
See exactly how AI-ready your business data is today, with a clear score and specific, prioritized fixes — a roadmap for what to fix first for the fastest visibility improvement.
What AI Search Engines Actually Look For
Planifyr structures and verifies the specific data points AI systems check before confirming and recommending a business.
Business name, category, and description
Precise, consistent, and matched across your website and listings.
Address and service area
Structured so location-based questions ("near me," "in [city]") return an accurate match.
Hours of operation
Including holiday and special hours, so "open now" queries are answered correctly.
Services and products offered
Described in specific, structured detail rather than vague marketing language.
Reviews and ratings
Aggregated and marked up so AI systems can factor reputation into a recommendation.
Schema.org LocalBusiness markup
The technical standard that ties all of the above together in a format AI systems are built to parse.
Three Steps to AI-Readable Data
Scan
We scan your website and business data for AI-readability.
Fix
Missing or incorrect schema markup is identified and fixed.
Get Recommended
Your business becomes structured for ChatGPT, Gemini, and Perplexity to find and recommend.
Frequently Asked Questions
Everything local business owners and agencies ask us before turning on AI search visibility.
Still have questions?
Run the free audit and see exactly where your business stands with AI search today.
Check My AI VisibilityAI search visibility is how well an AI system — such as ChatGPT, Gemini, Perplexity, or a voice assistant — can identify, understand, and recommend your business when a customer asks a relevant question. It depends on whether your business data (name, address, hours, services, reviews) is structured in a machine-readable format, typically through schema markup, rather than only presented in plain text on a webpage.
LocalBusiness schema is a standardized data format (from schema.org) that tells search engines and AI systems exactly what your business is, where it's located, what hours it keeps, and what services it offers, in a structure they can parse reliably. Without it, AI systems have to guess at this information from unstructured web text, and often decline to make a confident recommendation at all — as shown in the example above.
The most reliable way is to directly test how AI tools respond to relevant questions about your business and industry, and separately check whether your website includes valid LocalBusiness schema markup. Planifyr's free AI visibility audit checks your existing schema markup and flags what's missing in under 60 seconds.
No. AI search visibility works alongside traditional local SEO and Google Business Profile optimization rather than replacing either. A complete, accurate profile and consistent directory listings are themselves signals AI systems draw on, meaning the two efforts reinforce each other rather than compete.
It's relevant at any size. AI assistants answer the same type of specific, local questions ("is there a good plumber open near me right now") for single-location businesses as they do for larger multi-location brands — a small business with structured data in place can be recommended just as confidently as a national chain.
Find Out If AI Can See Your Business
Free audit checks your schema markup and AI search readiness in under 60 seconds.
Check My AI Visibility